1. Know Who the Hell You Are

Before you can create a brand that sticks, you need to know exactly what your business stands for. What are your values? What makes you unique? Who the hell are you trying to impress? Nailing this down is step one in building a brand that people actually care about. Without it, you’re just shouting into the void.

2. Visuals That Slap

Your logo, colors, and overall look need to be on point. We’re talking consistency across the board—whether it’s on your website, social media, or a damn billboard. A weak or mismatched visual identity screams “unprofessional,” and in today’s market, no one has time for that. Your customers should be able to spot your brand from a mile away.

• Logo: Make it clean and memorable. If your current logo looks like it was made in 1995, time to upgrade.
• Color Scheme & Typography: Pick a damn palette and stick with it. The same goes for fonts—find ones that fit your brand and use them religiously. Consistency here builds trust and recognition.

3. Your Message Better Be Consistent

Your voice should be as consistent as your visuals. Are you the funny, no-BS type? Or are you more polished and formal? Whatever your tone is, make sure it’s showing up in everything—from social media captions to customer emails.

• Messaging: Your brand’s core message needs to be clear and consistent across all platforms. You don’t want customers wondering, “Wait, what do these guys even do?” That’s a surefire way to lose them.

4. Use Your Local Edge

You’re a local business—use that to your advantage! Show off your connection to the community. Highlight local events, use local slang, and make it personal. People love doing business with brands that feel close to home.

5. Stand for Something (And Stick to It)

Every campaign, post, and ad should align with your brand’s values. If you’re all about sustainability, for instance, don’t just say it—live it. Show how you’re using eco-friendly packaging or supporting local green initiatives. People can sniff out bullshit, so make sure your values are more than just lip service.

6. Keep That Experience Tight

Your brand isn’t just about logos and messaging—it’s how people experience your business. Whether it’s your website, customer service, or in-store vibe, every touchpoint needs to feel on brand. Inconsistent customer experience can kill your reputation faster than a bad Yelp review.

7. Monitor, Adapt, Don’t Be Stagnant

Branding isn’t a “set it and forget it” deal. You need to keep an eye on how your brand is performing. Is it still resonating with customers? If not, tweak it. But don’t go flipping your whole identity every time a trend changes. Stick to your core, but don’t be afraid to evolve.